Top Story

e4m_logo.png

Home >> Digital >> Article

Inshorts launches news mobile application in Hindi

28-November-2015
Font Size   16
Share
Inshorts launches news mobile application in Hindi

News mobile application, Inshorts  that offers latest news stories summarized in 60 words, has made its first move in the vernacular mobile market by launching a Hindi interface of the app. Based on the success of Hindi, Inshorts plans to expand in other regional languages including Marathi, Kannada and Tamil by mid 2016.

Commenting on the launch, Azhar Iqubal, CEO and Co-founder, Inshorts said “The vernacular space on mobile is very exciting and with the launch of Inshorts Hindi, we are making our first move in this market. Inshorts is designed to make it convenient for the youth to catch up on important news items of the day and we are confident that our value offering would resonate with the 422 million Hindi speaking.”

He further added “With more than 3 million downloads, currently our app gets most of its users from Delhi, Mumbai, Bangalore, Pune and Chennai. With the Hindi launch we hope to tap tier II cities such as Jaipur, Kanpur, Lucknow, Bhopal, Nagpur, Chandigarh, Ludhiana etc and aim to increase our reach by additional 5million users by April 2016.”

Inshorts is planning to recruit over 100 content writers for Hindi language by first quarter of 2016. The content of the Hindi app is going to be customised to suit the Hindi speaking audience and will be different from the English version. Inshorts is also looking at launching an intuitive content recommendation engine designed to intelligently curate significant and relevant news based on audience interests and behaviours, trending topics and real-time article performance.

Inshorts recently announced ‘Insiders’—an exclusive community for the 'power users' of the application who will get a first-hand experience of all new features that Inshorts will develop in the future.   

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education