INOX Cinemas is undertaking a new innovative exercise, which aims to revolutionise the concept of movie viewing in India. Partnering with MouthShut.com, a platform that claims to publish unbiased and first hand reviews on product and services, INOX will invite the members of the audience to review the movie that they have just seen.
It is perhaps India's first, largest and most comprehensive Person-to-Person (P2P) Information Exchange.
“The voice of the consumer is primary. It is essential for the consumer to realise that he is the king. It is his money on which the success of any enterprise (movies in this case) rests. He should have the right to express his opinion on it,” stressed Faisal Farooqui, CEO, MouthShut.com.
“The world over, we have film critics who minutely analyse movies. Most of the times, the judgment is fair and unbiased and we have the greatest regard for them. However, has anyone thought about the ticket paying public? After all they are the ones who shell out their hard earned money. Did they get their money’s worth? We want the audience to review the movies as we know that their opinion is going to be honest and their say has a direct impact on the box office,” said Shrikant Hazare, VP-Marketing, INOX Leisure Ltd.
INOX will request its audience to review movies on MouthShut.com. To motivate potential review writers, the website will also be organising movie review contests.
“I am sure that this exercise will definitely change the perspective with which movies are viewed. Producers, too, will no longer take their audiences for granted. Long live the INOX-MouthShut association,” averred Farooqui.
MouthShut.com was incorporated in 2000 with offices in India, USA and UAE, and for such a young company, this surely is a unique concept to bring the audiences more closer to the movies.