Top Story

e4m_logo.png

Home >> Digital >> Article

INOX, MouthShut.com to give movie viewers their voice

06-August-2005
Font Size   16
Share
INOX, MouthShut.com to give movie viewers their voice

INOX Cinemas is undertaking a new innovative exercise, which aims to revolutionise the concept of movie viewing in India. Partnering with MouthShut.com, a platform that claims to publish unbiased and first hand reviews on product and services, INOX will invite the members of the audience to review the movie that they have just seen.

It is perhaps India's first, largest and most comprehensive Person-to-Person (P2P) Information Exchange.

“The voice of the consumer is primary. It is essential for the consumer to realise that he is the king. It is his money on which the success of any enterprise (movies in this case) rests. He should have the right to express his opinion on it,” stressed Faisal Farooqui, CEO, MouthShut.com.

“The world over, we have film critics who minutely analyse movies. Most of the times, the judgment is fair and unbiased and we have the greatest regard for them. However, has anyone thought about the ticket paying public? After all they are the ones who shell out their hard earned money. Did they get their money’s worth? We want the audience to review the movies as we know that their opinion is going to be honest and their say has a direct impact on the box office,” said Shrikant Hazare, VP-Marketing, INOX Leisure Ltd.

INOX will request its audience to review movies on MouthShut.com. To motivate potential review writers, the website will also be organising movie review contests.

“I am sure that this exercise will definitely change the perspective with which movies are viewed. Producers, too, will no longer take their audiences for granted. Long live the INOX-MouthShut association,” averred Farooqui.

MouthShut.com was incorporated in 2000 with offices in India, USA and UAE, and for such a young company, this surely is a unique concept to bring the audiences more closer to the movies.

Tags

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company