Top Story

e4m_logo.png

Home >> Digital >> Article

InMobi rubbishes acquisition rumours

13-March-2015
Font Size   16
Share
InMobi rubbishes acquisition rumours

A day after certain media channels reported that mobile advertising platform InMobi was in talks with Google for a possible acquisition, the company has rubbished these rumours. In answer to our query, a company official said it would not comment on speculation. He however directed us to an interview given to New York Times, where Naveen Tiwari, Co-founder and CEO of InMobi, is quoted as saying that no acquisition discussions were going on and the company plans to stay independent.

Google, too, has declined to comment on the rumours. 

InMobi counts SoftBank as one of its backers and recently raised $5 million in investments. It claims to be the world’s largest independent mobile advertising platform reaching around a billion people in more than 200 countries. As of November 2014, the company said it received 4.8 billion ad requests per day.

Google already has one of the world’s largest mobile ad networks in the form of AdMob, which it had bought in 2009. Google is currently the largest digital advertising network in the world. According to eMarketer, the search giant accounts for nearly 46 per cent of the total mobile ad revenue , with Facebook taking  around 22 per cent, thus accounting for more than two thirds of a market expected to overtake desktop ad spend by 2017.
 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO