A day after certain media channels reported that mobile advertising platform InMobi was in talks with Google for a possible acquisition, the company has rubbished these rumours. In answer to our query, a company official said it would not comment on speculation. He however directed us to an interview given to New York Times, where Naveen Tiwari, Co-founder and CEO of InMobi, is quoted as saying that no acquisition discussions were going on and the company plans to stay independent.
Google, too, has declined to comment on the rumours.
InMobi counts SoftBank as one of its backers and recently raised $5 million in investments. It claims to be the world’s largest independent mobile advertising platform reaching around a billion people in more than 200 countries. As of November 2014, the company said it received 4.8 billion ad requests per day.
Google already has one of the world’s largest mobile ad networks in the form of AdMob, which it had bought in 2009. Google is currently the largest digital advertising network in the world. According to eMarketer, the search giant accounts for nearly 46 per cent of the total mobile ad revenue , with Facebook taking around 22 per cent, thus accounting for more than two thirds of a market expected to overtake desktop ad spend by 2017.