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InMobi, NDTV partner to bring rich media ads to smartphones

24-August-2011
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InMobi, NDTV partner to bring rich media ads to smartphones

InMobi and NDTV Convergence Ltd have entered into an exclusive partnership to bring mobile ads to consumers on NDTV’s mobile applications. Under the terms of the partnership, InMobi will have exclusive rights to monetise NDTV’s mobile applications for Apple iOS and Google Android devices in India and international markets. Advertisers that want to advertise on NDTV’s mobile application on these platforms will now engage with InMobi.

InMobi delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. It provides end-to-end solution for mobile advertising, including rich media ad creation, distribution, tracking and optimisation. NDTV has been at the forefront of the converged content play. Its market-leading applications help users consume premium content using the application ecosystem. The NDTV application for the iPad recently won the gold award at the Asian Digital Media Awards for best tablet news product, while the NDTV iPhone app was number one at launch in India and the US.

“Mobile is a critical part of NDTV’s growth strategy. We were the first movers in the media app space in India and continue to build on the leadership position with continuous innovation in this space,” said Vikram Chandra, Group CEO, NDTV. “InMobi’s rich media technology and mobile ad platform will help us monetize NDTV’s premium content on mobile devices. InMobi was an easy choice for us as it delivers scale and reach to publishers that remain unrivalled in the Indian market.”

Atul Satija, VP and MD, APAC, InMobi, said, “This exclusive agreement with NDTV reinforces InMobi’s leadership position in the Indian market. NDTV’s mobile applications on the iPhone and Android platform have been immensely popular in India and abroad. Advertisers will now be able to reach their target audience wherever they are, through this partnership.”

“Rich media ads are the future of mobile advertising,” said Vinod Thadani, Regional Mobile
Director - India & South Asia at GroupM Interaction. “Brands want to engage consumers on the mobile platform using rich media and a partnership that makes this happen is a great development for the mobile ad industry.”

"Brands are beginning to adopt mobile advertising in a big way," said Vivek Iyer, VP at
Interactive Avenues. "InMobi's partnership with NDTV Convergence is going to further
accelerate this adoption". InMobi recently announced the acquisition of US-based Sprout, the leading platform for creating HTML5 rich media mobile advertising. The agreement with NDTV builds on the Sprout acquisition to further leverage the process of creating and distributing rich media mobile ads for brands and agencies in India.

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