Bangalore-based InMobi, an independent mobile advertising network, has announced the acquisition of Metaflow Solutions, a mobile app management and distribution solutions provider.
Metaflow technology simplifies the global deployment and content management process for developers through its submission tools optimised through six years of operations, servicing the biggest publishers in the market. Metaflow’s management and distribution of content to consumer portals has provided the fast and low cost ways to publish apps to independent, OEM and operator app stores across the globe.
“InMobi is committed to growing the mobile ecosystem. Our acquisition of Metaflow Solutions will help us to continue to rapidly expand the distribution and monetisation of content for our developers and publisher partners,” said Naveen Tewari, Founder and CEO at InMobi in a prepared statement.
The Metaflow team will become an integral part of InMobi's developer oriented efforts, led by Piyush Shah, VP and GM of Developer Platforms and Performance Advertising at InMobi.
Shah added, "With the recent acquisition of MMTG Labs, along with today's acquisition of Metaflow, we will augment our value proposition by offering highly compelling distribution, monetisation, and engagement solutions to app developers globally.”
“At Metaflow, our mission has been to simplify and unify the complex process surrounding content management and deployment of apps to a distributed and highly fragmented marketplace. The global reach and technology backbone provided by InMobi is hugely exciting for us. InMobi provides app developers with even greater opportunities to acquire millions of users and monetise their exciting apps”, said Charles McLeod, CEO, Metaflow Solutions.
The Metaflow Solutions team will relocate to the new InMobi London office.