MensXpert.com, a lifestyle portal for Indian men, is looking to host content from some of Infomedia’s leading magazines like ‘Chip’ and ‘T3’. MensXpert.com, which was launched a month back, hosts everything men want to know about – girls, gadgets, fashion, grooming, health, fitness, videos, movies, games, career, etc.
Ankur Bhatia, CEO, MensXpert.com, said, “‘T3’ and ‘Chip’ were obvious choices as they are undisputedly the best gadget and technology magazines, respectively. MensXpert.com will also give users the facility to shop for fashion and lifestyle goods online while they are visiting the site through e-retailing.”
“Apart from branding, MensXpert.com directs traffic from its site to the publications’ websites. Using smart SEO strategies, we are able to get most of these articles high on search rankings, giving the partner publications lot of visibility. It’s a great way to announce an upcoming issue and influence readers to either subscribe to or buy from the newsstands. Also, being on our network is a symbol of market authority – if you are the best then you should be on MensXpert.com,” Bhatia claimed.
MensXpert.com is planning to tie up with all major publications relevant to men within the next two months.