Top Story

e4m_logo.png

Home >> Digital >> Article

Infomedia Publications to host content on MensXpert.com

24-May-2008
Font Size   16
Infomedia Publications to host content on MensXpert.com

MensXpert.com, a lifestyle portal for Indian men, is looking to host content from some of Infomedia’s leading magazines like ‘Chip’ and ‘T3’. MensXpert.com, which was launched a month back, hosts everything men want to know about – girls, gadgets, fashion, grooming, health, fitness, videos, movies, games, career, etc.

Ankur Bhatia, CEO, MensXpert.com, said, “‘T3’ and ‘Chip’ were obvious choices as they are undisputedly the best gadget and technology magazines, respectively. MensXpert.com will also give users the facility to shop for fashion and lifestyle goods online while they are visiting the site through e-retailing.”

“Apart from branding, MensXpert.com directs traffic from its site to the publications’ websites. Using smart SEO strategies, we are able to get most of these articles high on search rankings, giving the partner publications lot of visibility. It’s a great way to announce an upcoming issue and influence readers to either subscribe to or buy from the newsstands. Also, being on our network is a symbol of market authority – if you are the best then you should be on MensXpert.com,” Bhatia claimed.

MensXpert.com is planning to tie up with all major publications relevant to men within the next two months.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India