launches the World Cup website launches the World Cup website

Author | exchange4media News Service | Tuesday, Feb 27,2007 8:21 AM

A- launches the World Cup website

As the ICC World Cup coming closer, excitement in the cyberspace just has got bigger with poised to capture the highs and lows of this mega event online.

It was last year that Star inked a deal with the ICC to run its sites for the Champions Trophy and next month's World Cup. Business Head Sumant Kasliwal claims that its Champions Trophy site got three million unique users. In total there were over a billion hits, a lot of which, not surprisingly came from India. One million downloads took place and there were over a lakh registered users.'s foray into cricket started last year when it powered the official website for the ICC Champions Trophy The website proved to be a match winner, receiving 1.1 billion hits and 230 million page views. Now surges ahead with the launch of the official website for the ICC Cricket World Cup 2007. Committed to give cricket enthusiasts the best online experience of the game during the World Cup, will offer unmatched features. A unique matchcast will be the most superlative online scorecard available, spiced with additional interactive elements on game. Exclusive live audio and video highlights will further satiate the hunger.

Special columns and commentary by celebrated warriors of the game, with detailed expert analysis of each match will further enhance the cricketing experience for those who like following the game, ball by ball. You could also lend your voice to the sport as the site will organise a ‘Voice of the World Cup’ contest. Record an eloquent edge-of-the-seat voice commentary for a video clips and win a once-in-a-lifetime opportunity to be the official commentator of What's more, it will also fly the winner to West Indies for the finals.

Ajay Vidyasagar, Executive Vice President (Content and Communications), Star India said, “We are delighted to partner the ICC in creating the official website for the ultimate cricketing event World Cup 2007. We are committed to provide the most comprehensive and definitive website of the game during the tournament and assure our users an online experience that they will find unparalleled. Simply put, if its news about the World Cup that you want, then this is the place to log on to.”

Brian Murgatroyd of International Cricket Council said , “The ICC is delighted that is producing the official website for the World Cup.” For the Champions Trophy, the site got 230 million page views. Kasliwal says for the World Cup the site is expecting a billion page views during the event. "Our application matchcast (which is a scorecard) has been expanded and will be interactive now. The aim is to give the consumer a complete experience. One can get match highlights, fall of wickets package, interactive contests. There will be live chat during the game. Users can comment on the state of the game. Our video content will include highlights from the previous world cups. Other sites are not allowed to show cricket videos.”

Tags: e4m

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