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Font Size   16 launches downloadable video service for Indian content, the Internet portal wholly owned by the STAR Group, has launched its digital entertainment store, which makes available for download some of India’s most popular entertainment content. At launch, content from across the STAR network including popular ‘K- Serial’ ‘Kahaani Ghar Ghar Kii’, ‘The Great Indian Laughter Challenge’ and ‘Koffee With Karan’ will be made available for download. is also working with other content providers to bring the best of Indian documentaries, films and music online.

The service is available worldwide and is targeted at broadband-enabled South Asian audiences in the US, the UK, Canada and South East Asia.

The new service is offered via a ‘download-to-own’ model, in which content is downloaded to the end-user’s PC. Purchased content is then playable on up to two Windows Media compatible devices, including portable players, allowing consumers to view their content on the go.

Ajay Vidyasagar, Executive Vice-President and Head, Interactive Media, STAR India, said, “This is the first time an Asian Internet portal has made this kind of entertainment content available online. We are very pleased to be able to launch the service with a number of STAR’s popular properties and look forward to working with other content providers in order to offer broadband enabled South Asians the world over the best entertainment content for download.”

Single episodes are now available for free on a trial basis in order to allow users to sample the quality of the content and service. Additional episodes are priced starting from $0.99, though special discounts are available for bundle purchases.

Additionally, exclusive recap episodes will be available for top serials, chronicling an entire week of events in a 45-minute specially created recap. Recap episodes for ‘Kahaani Ghar Ghar Kii’ are available now in the same week as aired on TV, with other shows to be added to the mix in the near future.

In addition to top TV entertainment downloads, consumers will shortly have access to current affairs updates as well as top Indian films and music.


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