Top Story

e4m_logo.png

Home >> Digital >> Article

#IndvsSa sees 416,339 mentions on Twitter

25-February-2015
Font Size   16
Share
#IndvsSa sees 416,339 mentions on Twitter

After a convincing win against Pakistan in their opening match of the World Cup campaign, the Indians had to face an in-form South Africa, a team, as Star TV’s “Mauka Mauka” ad reminded us, they have never beaten in a World Cup. Excitement was high and this was seen with nearly 416,339 Twitter mentions on the day of the match. According to statistics by To The New, this translated to an estimated 2 billion impressions. The hashtag #indiavssa received 145,536 mentions, while the Nike-promoted #bleedblue hashtag received 5,338 mentions. Interestingly, with Twitter now allowing hashtags in non-English languages, #??????? got around 3 thousand plus mentions.

Mumbai (25 per cent), followed by Delhi (19 per cent) and Bangalore (10 per cent) were the cities which saw the most number of tweets.

Unsurprisingly, 75 per cent of the total sentiment was positive. The most discussed players were the captain Mahendra Singh Dhoni, with 36,287 mentions and Ajinkya Rahane, with 34,360 mentions. It came as a bit of a surprise that despite his match-winning century, Shikhar Dhawan just saw 16,349 mentions. On the South African side, Hasim Amla saw 20,000+ mentions followed by AB de Villiers with 15,599 mentions.

“Compared to pre-match buzz, there was a 7,384 per cent increase in mentions around #IndvsSa. #Maukarelated 19,929 tweets published during the match in which #INDvsSAwas mentioned in 10,288 tweets,” said To The New, in a statement.
 

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems