After a convincing win against Pakistan in their opening match of the World Cup campaign, the Indians had to face an in-form South Africa, a team, as Star TV’s “Mauka Mauka” ad reminded us, they have never beaten in a World Cup. Excitement was high and this was seen with nearly 416,339 Twitter mentions on the day of the match. According to statistics by To The New, this translated to an estimated 2 billion impressions. The hashtag #indiavssa received 145,536 mentions, while the Nike-promoted #bleedblue hashtag received 5,338 mentions. Interestingly, with Twitter now allowing hashtags in non-English languages, #जयहिन्द got around 3 thousand plus mentions.
Mumbai (25 per cent), followed by Delhi (19 per cent) and Bangalore (10 per cent) were the cities which saw the most number of tweets.
Unsurprisingly, 75 per cent of the total sentiment was positive. The most discussed players were the captain Mahendra Singh Dhoni, with 36,287 mentions and Ajinkya Rahane, with 34,360 mentions. It came as a bit of a surprise that despite his match-winning century, Shikhar Dhawan just saw 16,349 mentions. On the South African side, Hasim Amla saw 20,000+ mentions followed by AB de Villiers with 15,599 mentions.
“Compared to pre-match buzz, there was a 7,384 per cent increase in mentions around #IndvsSa. #Maukarelated 19,929 tweets published during the match in which #INDvsSAwas mentioned in 10,288 tweets,” said To The New, in a statement.