Riding on the waves of increased focus on digital marketing, Mumbai-based e-business firm Indigo Consulting has won two significant accounts. While BPL Mobile has commissioned the group to revamp its existing site, HDFC Standard Life’s agenda is annual upkeep of its website. Both represent leading players in the industry segments in which they operate, and will be an important addition to Indigo’s illustrious clientele.
Commenting on the development, Vikas Tandon, Director, Indigo Consulting, expresses, “It is only a matter of time before companies start seeing the value that Internet offers as a medium. Clients no longer view the Web as a panacea for all sickness. They are now more informed about what the medium can do for them, and are making conscious efforts to integrate their websites with their offline marketing and promotional endeavour. And that is a good news for the entire industry.”
While for BPL Mobile, the mandate is to design a fresh new website that would reflect the brand’s new positioning – Live Wirefree, HDFC Standard Life has sought the services of an agency to keep its website alive and updated on a continuous basis.
Indigo Consulting is a full-service interactive marketing and technology agency based in Mumbai. It specialises in interactive design, application development, and business understanding for online communication. Its client portfolio includes HSBC Group (India, Asia Pacific and Middle East), Johnson & Johnson, HDFC Bank, Prudential ICICI, Franklin Templeton, Maersk Sealand and others.