Indigo Consulting, The Leo Burnett Group’s full-service digital agency, has brought on board Rajesh Ghatge as Chief Executive Officer. In his new mandate, Rajesh will lead the 300 plus employees across Indigo Consulting and Indigo iStrat. He will report to Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia, and will be based out of the Mumbai office.
Welcoming Rajesh on board the Leo Burnett Group, Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia said: “Indigo is already one of the largest full service digital agencies in the business, with a reputation for using technology and intelligence to solve business problems. We wanted a leader who can create a new curve for a team of 300 plus Indigo employees; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”
He has a staggering 24 years of experience, 18 of which were spent in the activation and digital business, and two in the technology start-up world. Rajesh’s previous stint was with start-up, iCare Life, where he was the Chief Executive Officer and Managing Director. The company has created a technology platform to skill, certify and find employment for school dropouts and contract workers and transform them into professional caregivers and chauffeurs.
Speaking about his new role at Indigo Consulting, Rajesh said, “Driving effective consumer engagement on omnipresent digital touch-points is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency. I am excited at the prospect of working with a team of passionate strategy, technology and creative champions at Indigo Consulting to grow the agency into the future and leverage ‘digital’ comprehensively for brands and businesses.”
Having begun his career in marketing and sales in the FMCG and Pharma sectors, in 1997, he co-promoted Bates CHI & Sercon (erstwhile Sercon). Under his leadership, the company leveraged technology and digital for activation marketing and demand generation and grew to become a top-ranked agency in India and Singapore. Bates CHI & Sercon also gathered prestigious laurels such as the ‘Best Brand Promotion Agency’ (ET), the B2B Marketing Award (London) and DMA (Asia and India).
Rajesh has extensive knowledge and experience in brand activation, digital and retail marketing, web and app-enabled products and services and the training domain. He has led award-winning campaigns for large brands like P&G, Colgate, Oracle, Nokia, Dell and Castrol.
An alumnus of the Institute of Rural Management in Anand, Rajesh has an MBA degree. Outside of his work, he is deeply involved with leveraging technology for social impact. He loves Yoga and volunteering in his spare time.