Indigo Consulting has recently bagged the digital accounts for four new clients – Edelweiss Wealth Management, Home Loan Advisors, IDFC Mutual Funds and Mahindra Group. For these clients, the agency will be begin working on the redesign and development of their websites and a mobile site, and will subsequently cover other digital marketing activities.
Commenting on the new wins, Vikas Tandon, MD, Indigo Consulting, told exchange4media, “Clients are now actively seeking ways to differentiate their brands in the online world, beyond meeting the functional needs of consumers. Indigo Consulting is delighted to partner these leading brands in making them more relevant, personalised and connected to their consumers.”
For Edelweiss Wealth Management, the agency will focus on a complete redesign and development of the website to make it a powerful source of leads and business, along with implementation of a Content Management System to help manage the site efficiently.
Indigo Consulting has also been chosen to uplift the online presence of Home Loan Advisors, professional mortgage advisors. Apart from sporting a new look and feel, the redesign will also include an interface capable of initiating customer engagement and lead generation. The new site will feature a host of financial calculators to help simplify an otherwise complex decision making process.
The IDFC Mutual Funds website will undergo a complete revamp to accommodate an array of new functionalities including tools to aid decision making on product selection. The new site will also provide alternative touch-points to influence sales and avenues for servicing and cross-selling to existing investors. The portal will function as a ‘friendly advisor’ to its visitors, via an intuitive interface.
The project for the Mahindra Group involves design and development of the corporate mobile site. The site will serve as a one-stop shop for all information about the corporate brand, operating as a quick dispenser of information and services.