Top Story


Home >> Digital >> Article launching a host of subscription based services

Font Size   16
Share launching a host of subscription based services

Started with an ad based revenue model two and half years back, is now taking to the subscription based services to boost its revenues. Buoyant by improved Internet market, indiatimes is planning to introduce new paid value added service for its users beginning next month.

Speaking to exchange4media, Rajesh Sawhney, Chief Operating Officer, Times Internet Ltd. said, "We are looking at selective spaces on our portal to launch paid services based on subscriptions in 7-8 areas in phases. One service to be launched every month. This does not mean that we are moving away from our current set of free services. Both will co-exist. For example, our e-mail offering which is free right now is going to be bundled with a number of paid value added offering to make a difference to the life of an indiatimes user."

But when asked is it really the right time to go for paid services on indiatimes especially when recently the closed down due to few takers for its paid services, Sawhney replied, "The Internet space is maturing. The discerning consumers are ready to pay for differentiating services which adds value to their life. And in any case, we are going to push migration of users from free to paid services as a gradual process." relied on advertising to survive in the Internet domain initially but has now taken the e-commerce and mobile Internet route to improve its bottomline. It is earning a healthy annual advertising revenue of Rs.15-20 crore as claimed by the company. Its e-commerce initiative like Sahara auctions has been a big differentiator for In fact, in October month alone, e-commerce generated a revenue of Rs.4 crore for indiatimes with more than 40% coming from travel related services.

Indiatimes claims that more than 66% of its users comes from 18-30 years age group positioning it as a youth brand. If these youth segments can adapt themselves to paying for online content and services as envisaged by indiatimes, it could open a new chapter in the Indian Internet industry!


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...