Top Story


Home >> Digital >> Article

Indiatimes takes online air ticket auctions to world plane

Font Size   16
Indiatimes takes online air ticket auctions to world plane

Drawing inspiration from the successful domestic online air ticket auctions model, has launched online auctions of international air tickets in tie-up with Air India under a co-branded property called ‘Fly The World’. “It is the first time in India that dynamic pricing of international air tickets has been introduced through an online platform,” says Mahendra Swarup, CEO, Times Internet Ltd. had introduced domestic online air ticket auctions two years ago by tying up with Indian Airlines and Air Sahara. The auction model, powered by a large customer base, robust technology, and promotional and marketing efforts, played its part in the portal’s e-commerce growth.

Now, the ‘Fly The World’ property is expected to provide a whole new experience to the users. The property, for instance, has unveiled to the customers popular international destinations such as Bangkok, Tokyo, Hong Kong, Singapore, Shanghai, Nairobi, London, Frankfurt, Paris, New York, New Jersey, Chicago and Dubai, complete with bargain fares and guaranteed tickets.

Reflecting on this initiative, V K Verma, Commercial Director, Air India, was quoted as saying that “Air India has been doing exciting things in its endeavor to upgrade its network and product. This is one more step in alliance with our new partner, the Indiatimes.”

What ensures the authenticity of the bidding process? Ashish Kashyap, General Manager,, explains that at the bidding stage itself the customer’s credit card authenticity is checked.

As for the bidding process, the customer would have to choose his price and destination any time 60 days to 14 days prior to the date of travel. The auction closes every night and the client during the course of the day could increase his bid price in case of an out bid. The application is backed with instant alerts via e-mail and SMS on aspects such as outbids, winnings and PNR numbers.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by