In a bid to become a dominant player in the broadband gaming domain, Indiatimes has entered into a strategic alliance with Level Up! Network India Pvt Ltd, a multiplayer online games publisher, to bring Ragnarok, one of the most popular massively multiplayer online role playing games (MMORPG). Ragnarok is licensed to Korean developer Level Up! BY Gravity Corporation.
MMORPG is a kind of massively multiplayer online game (MMOG), which is capable of supporting thousands of players simultaneously and is played on the Internet. Through Ragnarok, thousands of online players interact with each other in real time, create their own avatar, form in-game guilds, go on exciting quests and events, and most of all, use this character to live an exciting parallel life. Players can also interact with their peers through in-game chats, meet new people online and make new friends by building strong communities.
“In our endeavour to offer the most popular games to our subscribers, Indiatimes has entered into an alliance with Level Up! As a first step, our gaming microsite will feature Ragnarok and Indiatimes will promote it to its subscriber base with exciting special offers,” said Dinesh Wadhawan, CEO, Times Internet Ltd, said.
“The co-branded microsite is under production and is expected to be launched within a week’s time,” informed Sanjay Trehan, Head, Broadband and Content, Times Internet Ltd.
Asked how it would help Indiatimes in the long run, Trehan said, “This the first of its kind MMORPG in India and it will help us in new customer acquisition as well as create new revenue stream as gaming is becoming a critical application in the broadband environment in India.”
Speaking on the alliance, AB Colayco, CEO of Level Up! International Holdings, parent company of Level Up! Network India, said, “Level Up! is enthusiastic about our partnership with Indiatimes. This alliance will help us grow the popularity of Ragnarok among the youth. The wide user base of Indiatimes and their multi-faceted strengths as a media and marketing company provides us the right platform to expand the popularity of Ragnarok among the youth.”