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Indiatimes leaps to the future with its content factory G5

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Indiatimes leaps to the future with its content factory G5

Indiatimes is realigning all its operations with a futuristic plan to build an integrated platform from where it can meet the increasing needs of its present clients and explore the market to provide a one-stop solution in all its specialised areas.

Touted as G5, the content factory brings together the audio, video, text, mobile and broadband operations of the premier Internet portal.

Speaking to exchange4media, Mahendra Swarup, CEO, Times Internet Ltd, said, “We are probably the only portal in India having core competency in all areas of operation. Through the G5 we are aiming at achieving synergy in all our operations so that we can work at a larger scale and meet new challenges.”

When asked about his future plans under G5, Swarup said, “We will soon start providing content for corporate intranets. We are already creating content for all the mobile operators. With GPRS-enabled mobiles taking the centrestage and 3G technology at the threshold, we expect demand for our mobile content growing exponentially. With G5 in place, we can meet the demand effectively.”

Further elaborating on G5, Sanjay Trehan, Head, Broadband, Times Internet Ltd, said, “G5 has been established with a view to provide a complete end-to-end solution for other web portals seeking to enter the same space. We will develop and host multi-media websites on a fee basis. We are also looking at the possibility of cross promotion of websites on a revenue sharing arrangement.”

Explaining the operational details, Arunava Sinha, Executive Producer, said, “We won’t be adding further to our resources and will increase output from our existing resources itself.”

As reported earlier, Indiatimes is all set to broadband-enable its whole content and will be launching a host of multi-media products like video-blog, mobile-blog, broadband tabloid, video on demand, IPTV and an Indian version of the Wikipedia.

Established in 1999, Indiatimes is a leader in many of its functional areas. At present, it is ranked 230 on the Alexa ranking of global websites.


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