Facebook released findings from a recent study conducted by IMRB and commisioned by Facebook. Called "How Mobile Moves People", it looks at the behavioural habits of Indian Facebook users.
The study states that people access Facebook 2.4 times more than Twitter and 2 times more than YouTube monthly (across app, mobile web and desktop).
As per the new report, the number of people on the platform in the non-top 8 metros is more than twice that of the top 8 cities. 70 per cent people on Facebook own a smartphone while 88 per cent use a prepaid connection while 63 per cent people on Facebook use 3G connections and 38 per cent use a 2G connection to access Facebook. Also, 14 per cent of Facebook users have a post-paid connection as opposed pointing to a skew towards a tech savvy audience, said the report. Android is the most popular operating system for people on Facebook, followed by iOS and Windows.
Speaking to exchange4media, Kirthiga Reddy, MD of Facebook and South Asia said, "People are coming to platforms like Facebook and Instagram to get inspiration and information. This (mobile) is where they are spending their time. From a brand side this is a place where they can move people's heart, make them care or take an action. From what we are seeing, the marketing spends far lack the time people are spending on mobile."