As a part of a strategy to diversify its revenue generating base, Hotmail, the world’s leading free e-mail service provider, might become partly subscription-based in India.
As per the new model, users would have a choice to opt for paid services besides the existing free mail service. The paid services will come with additional features like more storage space for e-mails.
MSN, a division of Microsoft Corporation, manages services like Hotmail, MSN Messenger and various MSN websites. The company is also planing to collaborate with Indian cable and telecom carriers to become a broadband content provider, and is open to equity investment in Indian cable companies.
As part of the alliance with broadband service providers, the company will launch co-marketing and co-branding exercises with Indian companies. The company is also planning alliances with Indian companies as advertising partners.
Source: Business Standard