Top Story

e4m_logo.png

Home >> Digital >> Article

Indian Express Online joins hands with MakeMyTrip to provide travel solutions

15-November-2006
Font Size   16
Indian Express Online joins hands with MakeMyTrip to provide travel solutions

Indian Express Online has entered into an agreement with travel portal MakeMyTrip.com under which the later will power the newly launched travel channel of ExpressIndia.com to offer comprehensive travel solutions to visitors of the travel channel.

ExpressIndia.com travel channel is supported by MakeMyTrip’s search engine, which will facilitate real time bookings of flights, hotels, holiday packages and car rentals. Any queries through this travel channel will be serviced by the travel desk of MakeMyTrip.

Elaborating on the agreement, Sachin Bhatia, Co-Founder and CMO, MakeMyTrip.com, said, “We are pleased to associate ourselves with the Indian Express Online group. This initiative will help us reach out to a newer audience. MakeMyTrip believes in responding to customers’ dynamic needs through unique offerings and this joint initiative is a significant step in that direction.”

Besides offering travel products, the channel would offer comprehensive travel content like guest travelogues, message boards, videos, restaurant reviews, regional festivities and snapshots for the leisure or business traveller.

“Makemytrip has the right travel expertise, breadth of offerings and leadership within the online travel industry to help make the Express Travel channel more valuable than ever before,” said Ankur Sharma, Marketing Manager at the Indian Express Online Media.

The ExpressIndia.com travel channel (travel.expressindia.com) would be promoted on the website www.expressindia.com and group channels as well as through Indian Express Publication.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign