Indian Express Online has entered into an agreement with travel portal MakeMyTrip.com under which the later will power the newly launched travel channel of ExpressIndia.com to offer comprehensive travel solutions to visitors of the travel channel.
ExpressIndia.com travel channel is supported by MakeMyTrip’s search engine, which will facilitate real time bookings of flights, hotels, holiday packages and car rentals. Any queries through this travel channel will be serviced by the travel desk of MakeMyTrip.
Elaborating on the agreement, Sachin Bhatia, Co-Founder and CMO, MakeMyTrip.com, said, “We are pleased to associate ourselves with the Indian Express Online group. This initiative will help us reach out to a newer audience. MakeMyTrip believes in responding to customers’ dynamic needs through unique offerings and this joint initiative is a significant step in that direction.”
Besides offering travel products, the channel would offer comprehensive travel content like guest travelogues, message boards, videos, restaurant reviews, regional festivities and snapshots for the leisure or business traveller.
“Makemytrip has the right travel expertise, breadth of offerings and leadership within the online travel industry to help make the Express Travel channel more valuable than ever before,” said Ankur Sharma, Marketing Manager at the Indian Express Online Media.
The ExpressIndia.com travel channel (travel.expressindia.com) would be promoted on the website www.expressindia.com and group channels as well as through Indian Express Publication.