Top Story

e4m_logo.png

Home >> Digital >> Article

Indian Express Digital launches wellness portal, Lifealth.com

12-April-2017
Font Size   16
Indian Express Digital launches wellness portal, Lifealth.com

Adding to its bouquet of digital offerings, Indian Express Group has launched Lifealth.com, a one-of-a-kind health and lifestyle portal. The platform focused on spiritual wellbeing as well as physical and mental health, making it a one-stop guide for complete and credible health-related information. Lifealth.com is a result of research-based customization in order to deliver content based on user preference.

The platform also employs best-in-class features to enable a clean, modernistic, user-friendly interface, which makes content discovery and accessibility more convenient for the end user. It also features infinite scroll, which enhances the user experience further.

The launch follows close on the heels of the recent revamp of the Indian Express mobile app, and underlines the group’s commitment to deliver state-of-the-art tech offerings for Indian consumers. Lifealth’s holistic focus on raising awareness and sharing credible information about all aspects of life with its users is also being touted as a game-changer in the health and wellness space.

Speaking on the launch, Sandeep Amar, CEO, Indian Express Digital, said, “Indian Express Group has been rapidly expanding its portfolio of digital properties with customized offerings in newer domains. This is to service the new requirements of audiences in India. The launch of Lifealth.com is another step in that direction. For this platform, we have spent a significant time in research and creating offerings as per our research findings. Users were looking at simplistic language, direct advice, and an overall wellness quotient. We have customized our content offerings as per these findings. We are really hopeful that we will delight the users with lifealth.com offerings.”

Currently available in Hindi and English, Lifealth has been designed with a unique layout and an immersive interface. The content on the platform has been divided into categories such as ‘lifestyle’, ‘pregnancy and parenting’, ‘love and relationships’, ‘mind, body, and soul’, and ‘health and nature’. Indian Express Digital is also planning to add ‘How To’ videos to the platform in the near future, and will also be launching Lifealth in regional languages within the next quarter.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.