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Indian Digital Media Awards: Phase I of Jury process over

11-May-2011
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Indian Digital Media Awards: Phase I of Jury process over

The second Indian Digital Media Awards (IDMA), being hosted at the end of this month by exchange4media in Mumbai, saw the close of the first stage of its jury process on May 10, 2011. The jury members went through over 400 entries in the last few days, and have assigned scores to each entry on a scale of 10. Based on this, a shortlist of five entries from each of the 27 categories will now be drawn up, which the IDMA jury will deliberate on this week.

The second phase will take place with the jury meeting in Delhi and in Mumbai to deliberate over the entries, and choose Gold, Silver and Bronze recipients from the shortlist. This year, the jury is being co-chaired by Mahendra Swarup, Chief Mentor, Smile Interactive Technologies Group, and Shashi Sinha, CEO, Lodestar UM India.

Disney has submitted 22 entries. Nitin Chawla, VP – Disney Interactive Media Group, said, “At Disney, we continue to create compelling experiences for kids and families. By leveraging technology, we aim to deliver our stories and characters to our fans across India. Today, we are one of the leading third party brand solutions providers and we believe, participating in these awards is a great opportunity to showcase Disney’s efforts in digital family entertainment.”

He added, “We believe that awards like the Indian Digital Media Awards provide a platform for digital entertainment players such as Disney to showcase their efforts in digital family entertainment.”

Jury member Abhijit Saxena, CEO, Netcore, was of the opinion that there had not been enough innovation in the digital marketing industry in the last one year because of a lack of demand from advertisers. He said, “I was hoping for a lot of innovation, but there was a lot of standard work submitted. However, there was some very promising work, which stood out, and I hope that demand for such work will grow.”

Jury member Rajeev Kapoor, CEO, Fiat India, on the other hand, felt that the quality of work highlighted the need for such an award, and said, “The quality is very good and I feel the Awards will be very competitive. I’m seeing a lot of work which has to be scored over seven across categories. The kind of work I’m seeing leaves me with high hopes for the next round and the final results.”

Awards Categories: 
There will be 27 Awards across five broad categories: 

A. Web: 
Best Use of Online Banner Advertising (Single) 
Best Use of Online Banner Advertising (Campaign) 
Best Use of Online Banner Advertising in Rich Media 
Best Website/ Microsite – Product 
Best Website/ Microsite – Service 
Best Website/ Microsite – Corporate 
Best Website/ Microsite – Public Service/ Cause 
Best Website/ Microsite – Event

B. Mobile/ Viral/ Gaming/ Apps 
Best Use of Gaming as a tool for advertising 
Best Use of Email Marketing 
Best Use of Viral Marketing 
Best Use of Mobile Advertising 
Best App 
Best Use of Technology

C. Social Media/ Twitter/ Blogs 
Best Use of Social Networks – Product/ Service/ Corporate 
Best Use of Social Networks – Public Service/ Cause/ Event 
Best Use of Twitter 
Best Use of Blogs

D. Special Awards 
Best Use of an Indian Language in Online Banner Advertising 
Best video creative made only for the Internet/ mobile media 
Best Integrated Campaign – Corporate/ Product/ Service 
Best Integrated Campaign – Public Service/ Cause/ Event

E. Hall of Fame Awards 
Best Digital and Social Media Advertiser 
Digital and Social Media Agency of the Year 
IDMA Person of the Year
The exchange4media Group is a mere custodian of the Indian Digital Media Awards 2011. No one from the Group will be part of the decision-making and/ or influencing process.

For further details, please visit:
http://exchange4media.com/idma2011/index.html

Also read:

Indian Digital Media Awards: Over 500 entries received

Indian Digital Media Awards: Jury looking forward to the finest work

Indian Digital Media Awards 2011: Industry’s who’s who in Jury panel

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