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Indian Digital Media Awards: Mumbai round of judging over, entries impress jury

16-May-2011
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Indian Digital Media Awards: Mumbai round of judging over, entries impress jury

Indian Digital Media Awards 2011 has entered the second phase of judging. The jury members met in Mumbai for a round of deliberations on May 14, 2011 on the entries received. The esteemed jury panel reviewed the nominations and also developed a rationale for the proposed winners.

The winners will be announced at a grand Awards Nite in Mumbai on June 3, 2011.

The meeting was successfully conducted under the jury chairmanship of Shashi Sinha, CEO, Lodestar UM India. The jury members included: Abhijit Saxena, CEO, Netcore; Atul Hegde, CEO, Ignitee; Chhaya Balachandran Aiyer, CEO & MD, BC WebWise; Pat Burns, Executive Creative Director, BMB Madison; Praveen Kulkarni, General Manager – Marketing, Parle Products; Sanjay Tripathi, EVP, Marketing & Direct Channels, HDFC Life; and Sudip Ghose, Director – Marketing, Samsonite.

Each entry was scored for Concept, Execution, Originality, Simplicity and Ease of access and navigation.

Commenting on the Mumbai round of judging, Shashi Sinha remarked that the jury, inclusive of marketers, had impressed him. “The jury was unique,” he said.

Chhaya Balachandran Aiyer was happy with the “healthy discussion” and was confident that the Awards would be “iconic and the best in the country”.

Meanwhile, Sudip Ghose termed the entire judging process to be a great learning experience. Sounding optimistic about digital media, Atul Hegde noted, “Digital is catching up and in the next two years, everything will go digital. Digital has a great future.”

The jury members were impressed with the good variety of entries and added that since they had already judged the entries in round 1, the second round was a much easier process.

Awards Categories:
There will be 27 Awards across five broad categories:

A. Web:
Best Use of Online Banner Advertising (Single)
Best Use of Online Banner Advertising (Campaign)
Best Use of Online Banner Advertising in Rich Media
Best Website/ Microsite – Product
Best Website/ Microsite – Service
Best Website/ Microsite – Corporate
Best Website/ Microsite – Public Service/ Cause
Best Website/ Microsite – Event

B. Mobile/ Viral/ Gaming/ Apps
Best Use of Gaming as a tool for advertising
Best Use of Email Marketing
Best Use of Viral Marketing
Best Use of Mobile Advertising
Best App
Best Use of Technology

C. Social Media/ Twitter/ Blogs
Best Use of Social Networks – Product/ Service/ Corporate
Best Use of Social Networks – Public Service/ Cause/ Event
Best Use of Twitter
Best Use of Blogs

D. Special Awards
Best Use of an Indian Language in Online Banner Advertising
Best video creative made only for the Internet/ mobile media
Best Integrated Campaign – Corporate/ Product/ Service
Best Integrated Campaign – Public Service/ Cause/ Event

E. Hall of Fame Awards
Best Digital and Social Media Advertiser
Digital and Social Media Agency of the Year
IDMA Person of the Year

The exchange4media Group is a mere custodian of the Indian Digital Media Awards 2011. No one from the Group will be part of the decision-making and/ or influencing process.

For further details, please visit:
http://exchange4media.com/idma2011/index.html

Also read:

Indian Digital Media Awards: Phase I of Jury process over

Indian Digital Media Awards: Over 500 entries received

Indian Digital Media Awards: Jury looking forward to the finest work

Indian Digital Media Awards 2011: Industry’s who’s who in Jury panel

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