The Indian Digital Media Awards, instituted by exchange4media in 2010, are all set for the second edition. The Awards will held in Mumbai on Friday, June 3, 2011. The Awards are the culmination of a long process spanning several months where over 500 entries were received by exchange4media and referred to a jury comprising some of the leading names in the digital media industry.
The Jury is being co-chaired by Mahendra Swarup, Chief Mentor, Smile Interactive Group, and Shashi Sinha, CEO, Lodestar UM, and includes more than 20 digital marketers, entrepreneurs, venture capitalists and advertisers.
After a long first round where the jury members went through all the 500+ entries to create a shortlist, nominees have emerged as written about previously on exchange4media, and interestingly, telecom brands have emerged as the most nominated, with Idea leading the pack, followed by Tata DoCoMo and Nokia.
Jury member Sudip Ghose, Director, Marketing, Samsonite South Asia, said, “Digital media is very interesting and as marketers we at Samsonite spend a lot on digital. As a marketer, I’m naturally interested to see how other corporates and agencies are doing digital, so for me personally, I wanted to be on the jury because it’s very interesting and a learning opportunity. As a marketer, I will know good work from bad, and in the process I’ll learn something too.”
He added, “Winning an Effie doesn’t translate into better sales, but it shows that the campaign was a good one, which would have brought about good sales. The award, on the other hand, encourages people to be creative and original, which has an impact on sales.”
“I tend to believe that digital is impacting everything. The way we speak, write, read, interact, live. Everything is touched by digital. At the IDMA, I look forward to interacting with likeminded jury members who come from a cross-section of organisations with a strong belief/ experience in digital media. And then, of course, a first-hand chance to debate some of the finest work done in the digital media space. Rewarding the right kind of work goes a long way in inspiring others to create newer benchmarks in the years to come,” said Rahul Jauhari, National Creative Director, Everest Brand Solutions.
Indian Digital Media Awards: Idea, Tata DoCoMo, Nokia among frontrunners