Stage is set for the Indian Digital Media Awards 2011 with the judging process completed after a detailed second phase in Delhi on May 17, 2011. The jury panel has decided on the nominated entries and also deliberated on the contender for the Indian Digital Person of the Year.
After the first round of online judging, where the jury diligently went through over 500+ entries individually, during the second round, the jury has gone through the shortlist of the best entries from each category, before scoring the entries for the final awards, nominations for which will be announced soon.
The judging process in Delhi included the Jury Chair Mahendra Swarup, Chairman, Smile Group; Alok Mittal, MD, Canaan India; Manish Vij, Founder, Vun Network; Arun Tadanki, MD, Yahoo! India; Rahul Jauhari, National Creative Director, Everest Brand Solutions; Anand Singh, Director - Marketing Colas, Coca Cola India; and Lakshmikant Gupta, Chief Marketing Officer, LG Electronics India.
The jury had already scored these entries individually earlier to create the shortlist, but the idea of the second round was to allow them to look at shortlisted entries in greater depth, and also to share their individual perspectives by bringing them all into the same space for the exercise.
Lakshmikant Gupta said, “While there were some very good entries, I think that for the next round of the awards, we have to be stricter about the entries. Some were just a URL while others were properly prepared entries, and some were not a good fit for their category. I believe that these awards can have a very positive impact on the industry, but only if we showcase only the highest quality of work.”
Manish Vij said, “The awards are very important because they provide a real reward to the people doing good work in the digital industry today. Digital is a unique medium which blends technology and creativity, and requires proper recognition.”
For the jury members, all seasoned marketing professionals themselves, the process also offered insights into the digital media industry, and enabled a greater understanding of the possibilities of the medium. Anand Singh said, “It was a very good exercise and I was very happy with a lot of the entries we saw. Through judging the entries and interaction with my fellow jury members, I have also been able to learn some new things about digital.”
After the process of scoring the entire list of entries was complete, the jury had to work on something a little different – the task of nominating one person as the person of the year. While some names had been suggested by the editorial team, the discussion in Delhi quickly became about the suggestions from the jury members themselves.
Lakshmikant Gupta said, “[for the IDMA Person of the Year] showing support of digital must go beyond internal measures. It isn't enough for a CEO to just get onto Twitter – they must be active evangelists for the medium.”
Mahendra Swarup also shared the opinion that for digital, the most important people are not necessarily the online players, but are often the VCs and investors who spot and nurture talent. New companies which have changed the way consumers interact with the medium were also discussed by the jury at this stage.
There will be 27 Awards across five broad categories:
Best Use of Online Banner Advertising (Single)
Best Use of Online Banner Advertising (Campaign)
Best Use of Online Banner Advertising in Rich Media
Best Website/ Microsite – Product
Best Website/ Microsite – Service
Best Website/ Microsite – Corporate
Best Website/ Microsite – Public Service/ Cause
Best Website/ Microsite – Event
B. Mobile/ Viral/ Gaming/ Apps
Best Use of Gaming as a tool for advertising
Best Use of Email Marketing
Best Use of Viral Marketing
Best Use of Mobile Advertising
Best Use of Technology
C. Social Media/ Twitter/ Blogs
Best Use of Social Networks – Product/ Service/ Corporate
Best Use of Social Networks – Public Service/ Cause/ Event
Best Use of Twitter
Best Use of Blogs
D. Special Awards
Best Use of an Indian Language in Online Banner Advertising
Best video creative made only for the Internet/ mobile media
Best Integrated Campaign – Corporate/ Product/ Service
Best Integrated Campaign – Public Service/ Cause/ Event
E. Hall of Fame Awards
Best Digital and Social Media Advertiser
Digital and Social Media Agency of the Year
IDMA Person of the Year
The exchange4media Group is a mere custodian of the Indian Digital Media Awards 2011. No one from the Group will be part of the decision-making and/ or influencing process.
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