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Indian community website releases mobile answering system

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Indian community website releases mobile answering system

New Zealand-based Indian community website is releasing a beta version of its mobile technology in India this week. With this service, mobile users anywhere in India will be able to SMS a question about anything from anywhere, and receive an appropriate answer within an hour. The charge for this service will be Rs 2, or as per the charges of the mobile operator.

Anyone can text ‘GO TO AMMAS’ followed by the question to 7333, and receive the answer. All users will initially be able to make 20 free requests.

While other countries build Web 2.0 applications for social networks and data sharing networks, will be offering one of the world’s first major Web 3.0 applications. The feature will be rolled out across all of’s partner sites, including,, and others.

“The implications of this are staggering,” says Ltd Business Development Officer Ralph Shale. “Mobile phone users anywhere in India, even in remote villages, can send an SMS query about absolutely anything, and receive an appropriate answer. It involves no keyword searching or browsing,” he added. was started in 1997 and derives its name from the idea of getting answers from a grandmother (Amma). The site now has over 2,15,000 experts providing the best possible answers as quickly as possible to over 1.8 million visitors.

“To make a system like this work takes years of development. We have to strike the right balance between reward and motivation, supply and demand. It is a remarkable achievement in the evolution of the Internet Age, and it is the Indian community that has made it happen,” explains Shale.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.