Top Story

e4m_logo.png

Home >> Digital >> Article

Indian community website Ammas.com releases mobile answering system

01-March-2007
Font Size   16
Share
Indian community website Ammas.com releases mobile answering system

New Zealand-based Indian community website Ammas.com is releasing a beta version of its mobile technology in India this week. With this service, mobile users anywhere in India will be able to SMS a question about anything from anywhere, and receive an appropriate answer within an hour. The charge for this service will be Rs 2, or as per the charges of the mobile operator.

Anyone can text ‘GO TO AMMAS’ followed by the question to 7333, and receive the answer. All users will initially be able to make 20 free requests.

While other countries build Web 2.0 applications for social networks and data sharing networks, Ammas.com will be offering one of the world’s first major Web 3.0 applications. The feature will be rolled out across all of Ammas.com’s partner sites, including Aponline.gov.in, ChennaiOnline.com, Nriol.com and others.

“The implications of this are staggering,” says Ammas.com Ltd Business Development Officer Ralph Shale. “Mobile phone users anywhere in India, even in remote villages, can send an SMS query about absolutely anything, and receive an appropriate answer. It involves no keyword searching or browsing,” he added.

Ammas.com was started in 1997 and derives its name from the idea of getting answers from a grandmother (Amma). The site now has over 2,15,000 experts providing the best possible answers as quickly as possible to over 1.8 million visitors.

“To make a system like this work takes years of development. We have to strike the right balance between reward and motivation, supply and demand. It is a remarkable achievement in the evolution of the Internet Age, and it is the Indian community that has made it happen,” explains Shale.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group