Zirca Digital Solutions is now offering advertising inventory on Skype, which will be sold exclusively through the company in India.
Skype has more than 330 million active monthly users in more than 70 markets around the world. In Asia, advertising on Skype is available across Southeast Asia, Hong Kong, Taiwan and Australia. Today, Skype advertising also became available in India.
“People love Skype, which makes it a great platform for any brand looking to reach a large and engaged audience,” said Neena Dasgupta, Director of Zirca Digital Solutions. “Skype is also part of Microsoft’s unique and connected ecosystem that enables brands to tailor advertising experiences across devices and services. Through Skype, advertisers in India will be able to reach audiences at the right time, with the right information, when they are making decisions with the people they trust the most.”
Zirca Digital Solutions has begun offering premium branded experiences like Conversation Ads, the Connection Hub Ad and Conversation Corridors to give brands access to the Skype community present across PC and mobile, in addition to other new formats that are standard and consistent with the creative formats used by advertisers on other platforms, said the company. For example, Conversation Corridors is an exclusive new targeting capability that allows advertisers to deliver unique offers to users in Skype’s largest markets who have historically communicated with specific geographic regions.
“A Skype session lasts more than 30 minutes on an average. This means greater time spent for the associating brands. Moreover, adding Skype to our existing portfolio of Microsoft products will help us offer a holistic solution to advertisers who stand to make better ROI on their ad spends,” added Vikas Khanchandani, Director of Zirca Digital Solutions.