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IndiaMART.com joins hand with NDTV to launch SME portal

IndiaMART.com joins hand with NDTV to launch SME portal

Author | exchange4media Bangalore Bureau | Friday, Nov 20,2009 7:47 AM

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IndiaMART.com joins hand with NDTV to launch SME portal

IndiaMART.com, an online B2B marketplace, has entered into a partnership with NDTV to launch an SME portal – www.NDTVSME.com. Powered by IndiaMART.com, this new portal will address the need for a destination portal providing information, transaction and services to the large SME segment. The portal currently provides trade news, leads, tenders and other relevant information along with an HP Smartbiz section.

The portal caters to the needs and requirements of smaller businesses and a partnership with NDTV provides users with business news supplemented by B2B marketplace services. The website offers a rich user experience and the ability to offer global exposure and focused business enquiries for members.

Commenting on the new portal, Dinesh Agarwal, Founder and CEO, IndiaMART.com, said, “NDTVSME.com is a perfect marriage of the brand and reach of NDTV with the strong B2B recall and content strength of IndiaMART.com, which makes it a formidable property. Given the way the SMEs are taking centrestage in India’s post-recession economy, we are bullish that www.NDTVSME.com will become a destination of first choice very soon for India’s upwardly mobile SMEs.”

Vikram Chandra, CEO, NDTV Networks, said, “We are very excited about reaching out to the SME community, which forms the backbone of the Indian industry, through this portal. NDTV has always focused on this space with its business channel and now we plan to address the various needs of this huge segment through www.NDVSME.com, as we keep adding more products and services. Partnering with market leaders like IndiaMART.com and HP also shows our commitment to always provide the best information and solutions to our users.”

Speaking on the occasion, Deepti Dang, Head, Marketing Commercial & SMB, Personal Systems Group, Hewlett-Packard India, said, “The SMBs contribute largely to the overall PC shipments in the commercial segment. Hence, we at HP are geared to help this major vertical manage, protect and grow their businesses. Association with NDTVSME.com further reiterates our commitment to India as the SMEs form the backbone of the country. HP India is best equipped in empowering them by providing technology that is relevant, reliable, secure, affordable and easily available.”

This portal will be a ready reckoner of information that will help business leaders, CEOs/owners, CIOs/CTOs and CMOs at every stage of their business marketing process. Right from explanatory and contextual information on how to plan for, implement, and manage new technologies for business enhancement, this portal will be a one stop shop for solutions that customers can rely on for better business outcomes.

Tags: e4m

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