IndiaMART is all set to launch a new digital ad campaign that highlights its unique value proposition ofoffering customised products to the buyers.
Conceptualised by ‘Bang in the Middle’ the film #JaisaChahiyeWaisaPaaiye depicts a hunt for an ‘exotic’elephant to emphasise on how consumers no longer seek only the easily available in the market. The campaign uses humour and curiosity to strike a chord with the audience and shows India’s largest e-marketplace’s ability to tap into the inexhaustible possibilities of a buyer’s demands.
Sumit Bedi, Vice President – Marketing, IndiaMART said, “In the clutter of marketplaces, IndiaMART is the only one offering customized products as per the buyer’s need. Whether it is furniture for your office or handicrafts for home decoror machinery for your factory, we can fulfill any demand because of a strong base of more than 25 Lakh sellers. We keep hearing from our buyers about how IndiaMART helps them get products tailored according to their needs and not just run-of-the-mill products.And that is what inspired us to roll out this #JaisaChahiyeWaisaPaaiye campaign.”
Naresh Gupta, Chief Strategy Officer and Managing Partner, Bang in the Middle said, “IndiaMART is not the usual brand. It’s a pioneer and thought leader. It is the definitive place where the small business owners come searching for growth and profitability. As a brand, IndiaMART has to build its expertise with the small business owners, and yet come across as a warm and friendly place which powers millions of small businesses across the country. We have ensured that the market sees value in differentiated offerings of the brand”.
You can watch the ad campaign here: