Indiagames and Level Up have launched some interesting initiatives to stir up the gaming market. While Level Up, a publisher of multiplayer online games, has launched ‘GunZ - The Duel’, an action oriented online game, Indiagames, a mobile entertainment content provider, has signed on Yana Gupta to develop mobile content around her. It may be recalled that Indiagames had earlier also signed on celebrities like Mona Singh of ‘Jassi Jaisi Koi Nahi’ fame to engage its consumers through such theme games.
Commenting on the launch of Level Up’s second game, Venkat Mallik, Managing Director, Level Up Network India Pvt Ltd, said, “Most individuals nurse a secret dream of doing heroic stunts like they see in the movies. ‘GunZ - The Duel’ will enable them to live and realise their dreams and fantasies.”
Mallik also claimed that GunZ was far from being just an ordinary game. It allows players to indulge in gravity defying stunts as well as create their own fashion style, while fighting with opponents, online real-time.
He added, “GunZ - The Duel, besides being a breathtaking 3D action game, also embodies elements of role playing, strategy and multiplayer games. It is the ultimate gaming experience.”
Indiagames is betting big on various applications of mobile content that it has planned around Yana Gupta. Among other things, Yana will have her own personal Yana zone on Tadka Live! which will be a social networking initiative from Indiagames. This will enable her fans to have updated information on her – the latest happenings, never seen before photographs, tips on grooming, fitness, self-development, etc.
“Our aim is to target the youth through these applications and Yana Gupta seemed just perfect as she is popular among the youth and is also a fitness expert. We believe ‘Yana on mobile’ will be an interesting as well as an enjoyable experience for mobile users,” said Vishal Gondal, Founder Director, Indiagames, on the tie-up.
Such initiatives come as no surprise when one has a look at research findings and growth opportunities in the segment. Nasscom estimates the market for gaming development in India to reach $300 million by 2009 from the current $80 million.