Indiagames has launched Games on Demand partnership programme for cyber cafes. This initiative will help over 100,000 private Internet cafes in India compete with organised players in the market.
Currently, the service has over 100 games on offer at Rs 225 per month. These games will cost nearly Rs 1 lakh at retail prices for legal software. Indiagames has tied up with publishers like Microsoft, Codemasters, Playfirst, Atari and Activision among others for this service.
Games on Demand enables a user to choose and play from a catalogue of over 300 games without ever needing to purchase or install them on their PCs. It features popular international games such as ‘Age of Empires II’, ‘Brian Lara’s Cricket’, ‘IGI 2 Covert Strike’ and ‘Toca Race Driver 2’, among others. New games will be added every month, thus offering consumers something to look forward to.
The service is currently available to home Internet users via Indiagames’ partnership with broadband service providers like Airtel, MTNL, Tata VSNL, and You Telecom. The service will soon be launched on BSNL.
Vishal Gondal, Founder and CEO, Indiagames, said, “Besides broadband subscribers and home PC users, there is a large percentage of people in India who access the Internet through cyber cafes. With the launch of the Games on Demand cyber café programme, we hope to take a world class gaming experience to the masses.”
When it comes to gaming in India, there are issues like software piracy and the high prices of gaming software. Games on Demand aims to address all these issues.
The Games on Demand retail initiative from Indiagames will be supported by a host of advertising and publicity initiatives as well as on-ground events. The company is in the process of starting an online advertising campaign to promote the initiative.