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Indiagames launches ‘Games on Demand’ retail packs through UTV Home Video distribution network

13-May-2008
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Indiagames launches ‘Games on Demand’ retail packs through UTV Home Video distribution network

Indiagames, a global developer and publisher of mobile games, has launched its retail game packs for its online gaming service – ‘Games on Demand’ (GoD) – through UTV Home Video’s distribution network.

Indiagames will initially launch four different games pack collections, including Cricket, Strategy, Shooters and a collection featuring some of the best action games, at a piracy-beating price point. Each game pack will feature three games, along with a GoD player and a three-month subscription to the GoD service.

Vishal Gondal, CEO, Indiagames, said, “The growing retail segment in India is going to be a key driver for the adoption of games. With the launch of our gaming packs in retail stores, the ‘Games on Demand’ service will now be made more accessible to a wider audience. The three-month subscription offer with each pack is a huge value proposition that is bound to appeal to consumers from content and a price versus value proposition.”

Prakash Nathan, Vice-President, UTV Home Entertainment, explained “Along with the gaming category, UTV will be the only distributor in India that will cover national and international interactive content offering a serious gaming experience to the end consumer. All this will be done through UTV Home Video’s vast existing distribution network across India that in the past has successfully released home videos of ‘The Namesake’, ‘Life in a Metro’, ‘The Blue Umbrella’ and ‘Dhan Dhana Dhan… Goal’, among others.”

Siddharth Roy Kapur, CEO, UTV Motion Pictures, added, “There is a great marketing angle that has been installed for this category, that is, every subscriber has a chance to win prizes worth Rs 2 crore. All that one has to do is just play these games.”

GoD is the online subscription based gaming service from Indiagames featuring a catalogue of over 200 world class PC games from leading international publishers. Indiagames Ltd is engaged in publishing and developing games across various platforms, including online and mobile. The company’s products are distributed through partnerships with mobile operators in over 75 countries.

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