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Indiagames brings alive Bruce Lee on mobile screens

05-August-2004
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Indiagames brings alive Bruce Lee on mobile screens

If you are a Bruce Lee fan, all you need to do to get into some action is download the mobile games that Indiagames has to offer. Indiagames – a mobile entertainment developer, has tied up with the Universal Studios Consumer Products Group to bring wireless content for mobile phones that would include Bruce Lee mobile games, wallpapers, screensavers, ring tones, voice ringers and alerts. The service will be launched in two months.

“Bruce Lee is the most recognised martial arts figure in the world. Indiagames hopes that with this effort, the die-hard fan of Bruce Lee will get to enjoy the mobile ‘action’ experience,” says Vishal Gondal, CEO, Indiagames. Jeremy Laws, VP, Media Licensing and Strategy, Universal Studios Consumer Products Group, also believes that associating the brand with Bruce Lee has been exciting.

Indiagames will also offer a host of applications that impart the philosophy of the martial arts icon. Fans who idolise Bruce Lee across the world, will now be able to customise their mobile devices and get some action games across various wireless platforms like BREW, J2ME, and I-Mode & Symbian.

Asked how the consumer would access these games, Gondal explained, “There is a website from where they will be able to download the games. They will have to pay between Rs 99 and Rs 150 to get access to these games.” He added, “These games can be downloaded by all major mobile phone manufacturers like Nokia, Samsung etc. In fact we are the first to get worldwide rights to enter into the gaming terrain globally. So we are looking out to enter the markets in China, Korea and in the US as well.”

“Indiagames is also planning to organise a worldwide contest called ‘World Cyber Forum’ wherein people from around 60 countries will be participating,” said Cyril Ferry, Head of Marketing, Indiagames. “We have tied up with Samsung India for this contest. Participants from 12 cities in India, from metros and mini metros, will take part in the event. The finalists would be invited to Mumbai and the winner would compete with foreign participants. The final contest will be at San Fransisco. It’s going to be something like Cyber Olympics,” he added.

Shubhodip Pal, Senior Manager, Marketing, Samsung India, said: “We initiated the World Cyber Forum. All the Samsung subsidiary centres across the world have been included in this forum. This is basically a video game contest, which would include a lot of known intellectual games.”

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