IndiaFM.com rechristened Bollywoodhungama.com

IndiaFM.com rechristened Bollywoodhungama.com

Author | exchange4media Mumbai Bureau | Wednesday, Feb 20,2008 6:42 AM

IndiaFM.com rechristened Bollywoodhungama.com

IndiaFM.com, a portal on Bollywood from Virtual Marketing India Pvt Ltd, has been redesigned and renamed as Bollywoodhungama.com. The site has undergone a complete makeover to sport a new and sleek look with more emphasis on content and interactivity.

The website now includes features like movies, celebrities, downloads, photo galleries, music, radio, videos, DVDs, forums, chat, My Bollywood, Trade and so on. Apart from the regular features, Bollywoodhungama.com offers new services that enable surfers to write their own comments on the movies, rate them, watch movie trailers and full length film clips, listen to songs, and create their own fan clubs. The portal also has sections like Radio and Overseas Box Office Ratings.

Suleman Mobhani, Director and Co-founder, Bollywoodhungama.com, said, “The online entertainment landscape is constantly changing. Our mantra is still the same – content is king. However, the changing landscape has made us add a line to it – ‘Content is King and the Consumer is the Dictator’. The new look of Bollywoodhungama.com revolves around superior content, speed of the site and providing a robust interactive platform for movie lovers. This will continue to separate Bollywoodhungama.com from other websites in the domain. Going forward, we plan to build and introduce more unique propositions, which deliver greater value to the fans.”

Established in August 1997, IndianFM (now renamed Bollywoodhungama.com) was acquired by Virtual Marketing India Pvt Ltd in January 2000. The portal has content partnerships with websites such as Yahoo!, MSN, Sify and over 20 other content alliances with television, the Internet and radio players.

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