Top Story

e4m_logo.png

Home >> Digital >> Article

IndiaCast assigns digital content management duties to Tangerine Digital

29-May-2013
Font Size   16
IndiaCast assigns digital content management duties to Tangerine Digital

IndiaCast Media Distribution, a strategic joint venture between TV18 and Viacom18, has appointed Tangerine Digital to manage the digital content of its flagship channels on digital platforms. Tangerine will be responsible for curating and packaging all Video on Demand (VOD) content in order to aid discovery for IndiaCast, while at the same time ensuring stringent turnaround time for publishing of episodic videos.

As a multi-platform content asset monetisation entity, IndiaCast is mandated to drive domestic and international channel distribution, placement services and content syndication for TV18, Viacom18, A&E Networks, TV18 and the Eenadu group.

To take the relationship forward, Tangerine will bring its experience in content management and metadata services for the broadcast industry. The company will not only assist IndiaCast in its endeavour to increase operational efficiencies to consolidate its distribution functions of both media houses, but also support the distribution venture reach newer markets.Tangerine will capture, curate and publish episodic videos of six channels (including Colors channel) within 45 minutes of its premier on-air telecast in India. It also will create individual episodic videos of shows such as ‘Balika Vadhu’ and ‘Uttaran’, etc., of Colors, in addition to regional content from five of ETV’s bouquet of channels.

Commenting on the relationship with Tangerine, Anuj Gandhi, Group CEO, IndiaCast said, “Tangerine has been a very strong partner in growing our digital footprint. The team has always delivered successfully to our tight and aggressive schedules and has a rapid and effective response mechanism to meet dynamics of the digital environment. We are pleased to work with Tangerine and look forward to a long term fruitful association.”

Commenting on this latest venture, Kesavan Kanchi Kandadai, CEO, Tangerine Digital said, “The media distribution industry is currently witnessing a phenomenal revolution in the way media content is circulated and consumed. Increased bandwidth and easy access of Internet through tablets and smartphones is fueling exponential growth of online video consumption, in turn unlocking new channels in the way content is created, distributed and monetised. We at Tangerine are entirely focused on this evolving digital environment and will continue to pioneer new and creative ways to engage, entertain and inform audiences. We believe we have the capabilities and the focused strategic approach and expertise to add value to the brand IndiaCast.”

Tangerine Digital offers integrated services across content creation and management, including sports content, repurposing videos for VOD platforms and creating theme based text and video content across e-commerce, web, mobile and social media platforms. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...