Top Story


Home >> Digital >> Article

India tops Twitter cricket conversations: NM Incite

Font Size   16
India tops Twitter cricket conversations: NM Incite

A recent report released by NM Incite suggests that Twitter is the most engaged with form of social media when it comes to generating conversations about the ICC World Cup, and also that the Indian cricket team generates more buzz than any other. The company further suggests that this might take the attention away from the television screens. Farshad Family, MD, Media, India for Neilsen, said, “The habit of looking for a television set to check the score may become a very rare thing for consumers who are digitally enabled.”

A view which is probably more accurate though is that social networks like Twitter and Facebook could have a lead-in effect for television content, particularly live sporting events, as they build up interest and buzz before the actual events. Family added, “With Twitter leading other social media discussions related to the World Cup, social media’s linkage to current events, especially sporting events, has been cemented and will play an increasingly important role in harnessing continued public attention.”

According to NM Incite, the player most talked about is Sachin Tendulkar, and interestingly, in India, Yusuf Pathan trends higher than Dhoni, Ponting or Afridi. Predictably, most conversations about the World Cup are driven by predictions about which team is most likely to win, followed by discussions on squad selection, and then on individual players.

“It will be interesting to see how viewers relate to cricketers as celebrities and whether their performance has a desirable impact on the brands they endorse. It’s clear from the pre-event buzz that social media will be the first place where consumers will unabashedly decide who the next big superstars will be and who brands can pick as suitable ambassadors for the future,” said Family.



Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign