India Today Group Digital (ITGD), a division of the India Today Group, has entered into a video distribution pact with Blinkx, claimed to be the world’s largest and most advanced video search engine. Through the partnership, video content from Headlines Today channel would be available at www.blinkx.com. Commercial details of the deal have not been disclosed.
ITGD is responsible for the online presence of the India Today Group’s offline properties, magazines (India Today and Business Today, among others), TV channels (Headlines Today, Aaj Tak, etc.) and FM radio station Meow FM.
Commenting on the development, Sanjoy Narayan, COO, ITGD, said, “This deal is one of many deriving from the India Today Group’s vision to grow in the online media space. We seek to be available to all our viewers regardless of geography and medium of access. Blinkx, being a leader in video search, is a natural choice for us in the online space.”
Suranga Chandratillake, CEO and founder, Blinkx, said, “Current events searches are among the most popular on Blinkx. Providing our users with content representing all cultures is extremely important to us. We are thrilled to bring Headlines Today to Blinkx, a news channel that will help bridge India with the rest of the world.”
As the pioneer in video search technology, Blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favourite TV moments, news clips, short documentaries, music videos, video blogs and more, Blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.