Affle has announced its partnership with the India Today Group to exclusively power all video and rich media advertising for the India Today Group through its recently launched rich media and video ad network, Ripple.
As part of this partnership, the India Today Group would employ Affle’s Ripple ad network to serve all video ads on its online properties and to serve video and rich media ads across India Today Group’s properties on the iPad/tablet platforms. The announcement comes close to Affle’s declaration of similar partnerships with Yahoo! And ESPN Cricinfo for rich media and mobile advertising in India.
Commenting on the partnership, Anuj Kumar, Co-Founder and CEO, Affle said, “We have experienced tremendous growth on the Ripple network since its launch in August 2012. Our technology innovations for engaging media experiences are delivering great returns for top publishers and advertiser partners and we are very pleased to welcome the India Today Group as a partner for Ripple. In recent months, top advertisers such as Samsung, Nokia, Google, Microsoft, Maruti Suzuki, adidas, Coca Cola, and Hyundai have partnered with us to deliver cutting edge ad experiences across our network and we believe that our leading advertisers would also welcome the addition of a top and highly reputed publisher partner like the India Today Group on Ripple.”
Ashish Bagga, CEO, India Today Group added here, “Over the years, the India Today Group has built some very solid digital assets for its top properties, including India Today, Business Today, Aaj Tak, Cosmopolitan and many others. We are seeing tremendous growth on video consumption on these digital properties with an increasing consumption skew on mobile devices and are thus very pleased to partner with an industry leader like Affle to integrate their truly innovative advertising technologies and benefit from their well established partnerships on the Ripple ad network business.”
Within five months of its launch, Ripple already has over five billion monthly ad requests being delivered on top publisher sites and applications. Ripple’s technology innovations for creating impactful rich media ad units has also helped in delivering more impactful campaigns with the average engagement rates on Ripple being over two times that of regular display campaigns.