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India to have 165 mn mobile internet users by 2015

03-January-2013
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India to have 165 mn mobile internet users by 2015

As per a report released by the Internet and Mobile Association of India (IAMAI) and IMRB said on January 2, 2013, India is expected to have close to 165 million mobile internet users by March 2015, up from 87.1 million in December 2012 as more people are accessing the web through mobile devices and dongles.

According to the report, the number of mobile internet users increased to 87.1 million by December 2012 from 78.7 million users in October 2012, who accessed internet through dongles and tablet PCs. This is expected to grow further to 92.9 million (by March 2013), 130.6 million (by March 2014) and 164.8 million by March 2015.

The number of mobile internet users in the country stood at 4.1 million in March 2009, the study said.

Of the 78.7 million users in October 2012, there were 61 million off-deck users (accessing sites other than sites of the operator) and 15 million on-deck users (accessing only sites specified by the operator), the report added.

The remaining 2.7 million users accessed the internet using dongles, that is, connected to the internet using 2G, 3G or high-speed data cards.

The report further said that an average monthly bill of a user who access internet on mobile devices is Rs 460. Of this, about Rs 198 is spent towards internet expenses.

“This is a very healthy trend as it shows willingness of the users to spend nearly 40 per cent of the bill towards internet access. The rest is spent on voice services,” the report added.

Email, social networking services (SNS) and messengers have high usage among mobile internet users. The report found that accessing online videos, games or reading online news is done about 2-6 times a week.

While online games are accessed by nearly 50 per cent of the mobile internet users, less than 30 per cent of users read online news and watch online videos, the report further said.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.