With close to 900 million subscribers, India is one of the fastest growing mobile markets. Though the mobile marketing space is yet to see significant innovations, given the huge scale of the medium, it cannot be ignored today.
Mobile marketing plays an important role in the marketing plans of leading brands in various forms.
Tushar Vyas, Managing Partner, GroupM South Asia believes India should be leading and not learning from other markets. “Markets like Indian and China are behaving differently when compared to their global counterparts. There is a great opportunity here,” he added.
According to Vyas, measurability is one area where India can look at other markets and learn.
Vyas shared his thoughts at the MMA Jury Meet, which took place in Mumbai recently. The Smarties India 2013 winners will be recognised at an awards ceremony at Leela Kempinski, Gurgaon on Thursday, September 5, 2013.
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