Top Story

e4m_logo.png

Home >> Digital >> Article

India sees 125% growth in e-commerce shoppers: ViziSense

13-September-2011
Font Size   16
India sees 125% growth in e-commerce shoppers: ViziSense

ViziSense, a leading online audience and ad measurement platform, has released an extensive and comprehensive report on the fast growing B2C e-commerce segment. This report shares interesting insights about the rapidly evolving B2C e-commerce market (non-travel). While the online audience grew by 40 per cent between July 2010 and June 2011, e-commerce (non-travel) grew three times of that. The report also showcases the meteoric growth of the services category (group-buying and daily deal sites as well as ticketing sites), which has created plenty of first-time online shoppers and kept them online, hungry for more deals.

This report is an outcome of analyzing e-commerce usage and trends witnessed within their 130,000 panel of online users. The transaction trends have been derived from observing the behaviour of a 5,000 sub-group of e-commerce shoppers and the feedback around experience and purchase intent has been captured through exclusive online surveys with over 1,600 of their panelists. The report also captures a summary and sound-bytes from social media channels such as Facebook, Twitter and Mouthshut for some of the leading brands within this space.

Commenting on the report, Amit Bhartiya, GM, ViziSense, said, “The huge buzz seen in the e-commerce category funding and valuations last year has been matched by real and continued growth within this category. New formats and innovation like cash on delivery and free shipping have broken the barriers for Indians to come out and embrace e-commerce in large numbers and a combination of great deals and convenience will lead the charge for this category going forward. We are also amazed to see the huge traction that recently launched sites like Flipkart, Fashionandyou, Snapdeal and Bookmyshow have gained.”

The report further divides the e-commerce category into websites that sell products and those selling services, although these lines are now starting to get blurred, with services websites showing clear signs of adding products to their bundle of deals. Traditional shopping cart formats form part of the product category of sites (eBay, Amazon, Flipkart, Homeshop18, etc.) and these have been prevalent in the Indian market for the last 10 years (grew 20 per cent in the last six months). Services, largely comprising the extremely popular group-buying formats, have got incubated and grown massively within the last 12 months.

Services have seen larger contribution to the growth of e-commerce shoppers (almost 70 per cent growth in the last six months).

• Homeshop18 now ranks amongst the Top 3 within the shopping cart sites (by audience and share of transactions)
• Effective use of direct mailers and online display advertising have created more shoppers than Search advertising
• Snapdeal is the clear leader in group-buying/daily deal sites; commands at least 80 per cent of shoppers within the category
• Private shopping clubs like Fashionandyou now comprise almost 50 per cent of the shoppers on product sites
• Bookmyshow is the undisputed leader within ticketing sites; its audience is three times the size of its competitors

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign