The exchange4media India Digital Media Awards (IDMA) 2011, presented by India Bulls Home Loans and co-sponsored by Disney Interactive Media and Vdopia, were announced at a glittering ceremony in Mumbai on June 3, 2011. This is the second year of these Awards.
And the Award goes to…
Winners of Hall of Fame Awards:
Deep Kalra, Founder & CEO, MakeMyTrip, has been adjudged IDMA Person of the Year
Tata Docomo has been declared Best Social and Digital Media Advertiser of the Year
Interface Business Solutions has been announced as Best Social and Digital Media Agency of the Year
In the Best Video Creative Made Only for the Internet/ Mobile Media category, the Gold has gone to Interface Business Solutions for its work dome for Tata Docomo. Tribal DDB has won the Silver in this category for its work done for Idea Cellular.
In the Best Integrated Campaign – Corporate/ Product/ Service category, the Gold has been bagged by Maxus India for Bausch & Lomb. The Silver has gone to Mindshare for Lays.
In the Best Integrated Campaign – Public Service/ Cause/ Event category, Ogilvy & Mather has bagged the Silver for its work done for UNICEF.
Ogilvy & Mather has also bagged a Gold for UNICEF in the Best Use of Online Banner Advertising (Single) category, while Tribal DDB has won a Silver in this category for Idea Cellular.
In the Best Use of Online Banner Advertising (Campaign) category, Isobar has won a Silver for Adidas.
Webchutney has won a Gold for Airtel in the Best Use of Online Banner Advertising in Rich Media category. The Silver in this category has gone to Tata Docomo, while and Sify Technologies Ltd has bagged the Bronze for Adidas.
In the Best Website/ Microsite – Product category, BC Web Wise Pvt Ltd has won a Silver for Allen Solly. In Best Website/ Microsite – Service category, there are two Gold winners – Hungama Digital Media Entertainment Pvt Ltd for Mitsubishi Motors India, and Interface Business Solutions for Tata Docomo. In the same category, Quasar Media Pvt Ltd and Jasper Innovative Marketing Solutions have won a silver each for the Apollo Munich Health Insurance Campaign and Snapdeal.com, respectively.
In the Best Website/ Microsite –Public Service/ Cause category, Interface Business Solutions has bagged a Gold for Tata Docomo. Hungama Digital Media Entertainment has got a Silver. Pinstorm Technologies has also bagged a Silver for its work for Save the Children.
Mobile/ Viral/ Gaming/ Apps:
In the Best Use of Email Marketing category, Pinstorm Technologies has won a Gold for Dyslexia India.
WATConsult has won a Gold for its work for Virgin Mobile India in the Best Use of Viral Marketing category, while Maxus India has bagged a Silver for Bausch & Lomb.
Mindshare has walked away with a Silver for Idea Cellular in the Best Use of Mobile Advertising category.
Silver in the Best App category has gone to Mindshare for Idea Cellular.
In the Best Use of Technology category, Webchutney has won a Gold for Bharat Matrimony, while Maxus India has won a Silver for Vodafone India.
Social Media/ Twitter/ Blogs:
Under the Best Use of Social Networks – Product/ Service/ Corporate, Isobar has bagged a Gold for its work on Reebok. The Silver has gone to Omnicom Media Group for its work on Axe.
Under the Best Use of Social Networks – Public Service/ Cause/ Event, Mindshare has walked away with a Silver for Quaker Oats.
For Best Use of Twitter, Viacom18 Media Pvt Ltd has bagged a Silver for its work on MTV India.
For Best Use of Blogs, Interface Business Solutions has won a Gold for its work on Tata Docomo, while Maxus India has bagged a Silver for Nokia.
Under Best Use of Search Marketing, Isobar has bagged a Silver for its client BMW.
In the Best Use Of DTH, Interactive Television and VOD category, Networkplay.in has won a Silver for its client Sony TV.