India’s small and medium business (SMBs) are focusing in upgrading their IT infrastructure where the over all spends is likely to increase. The main focus areas for Indian SMBs in the technology arena are IT staff training and data protection and security.
SMBs operating in IT/ITES (24 per cent) sector are likely to increase their IT budget the most in the next two years with SMBs operating in the pharma sector (18 per cent) following closely. The most common barriers to IT adoption, according to the SMBs, are inadequate budget and lack of alignment between business goals and IT efforts to name a few.
The ACNielsen study in association with the Computer Society of India (CSI) on Technology Roadmap for SMB captures the trends in technology adoption by SMBs in eight distinct cities. The study polled SMBs across different sectors – Manufacturing, Transport and Logistics, Pharmaceuticals, Hospitality and Travel, and IT-ITES – to name a few. The study identifies the issues – both business and technology – faced by SMBs and the many ways in which technology is helping them overcome their business issues.
“We have been doing considerable amount of research work in the IT sector with various leading players in the country. We are now consolidating our focus and intend to launch various syndicated research in this arena. SMBs are now the buzzword for every B2B solution or service provider and it is now the question of who can take the first mover’s advantage. The ACNielsen study with association with CSI on Technology Roadmap for SMB will certainly be beneficial for the technology solution provider to address the technological needs of the fast growing SMB sectors in India, which is otherwise a challenge, looking at their dispersed presence across the various geographical areas within the country,” commented Partha Rakshit, Managing Director, ACNielsen South Asia.
Monica Deveshwar, Director, Technology Research, ACNielsen India, said, “We are certain that this conference will provide relevant information that can be put to immediate use by the SMB sector on how to bring their enterprise to the next level of ‘IT readiness’. The conference aims to bring the leading companies in the country together at a common platform for small and medium businesses to convey their commitment and focus towards providing superior and integrated technology solutions. We are extremely happy to have Avaya, Microsoft, HP and CA partnering with us for this conference with their specialised focus and customised products for the SMB sector, which will help all CIOs / IT heads of the participating companies to obtain a better understanding of the technology adoption that they need to undertake to maintain their competitive advantage.”
The platinum sponsor of the eight-city conference is Avaya GlobalConnect, a leading provider of enterprise communications and IP telephony, which has increased its focus on the SMB sector. The company has entered the SMB sector with unique solutions in communications and IP telephony solutions that are customised to suit the specific requirements of the SMB sector. In this conference, Avaya will talk about how the communication needs of SMB can be addressed via IP telephony, communications, network securities and other customised solutions.
Avaya’s National Marketing Manager and Head of SME Business, Sanjay Singh, said, “The SME market is growing in India with a number of these companies making their mark in the global arena. Avaya GlobalConnect, being India’s leading enterprise communication solutions provider, is already undertaking many initiatives to capture a significant share of this burgeoning market. As a step in this direction, our IP based products have been designed to offer a complete conferencing, messaging and contact centre suite of solutions for the SMEs.”
“When evaluating a technology solution, SMBs look for a solution that addresses their business need, is easy to implement, use and support, and finally is cost effective. Our Dynamics solutions are built ground up to meet these needs and have readily available support options with a countrywide network of 3,500 partners. We look forward to introducing these tailor made solutions to a large SMB audience through the eight city conference,” said Rajiv Mittal, Director, Small and Medium Solutions and Partner, Microsoft.
With the widest range of products, quality support availability across India, robust business partner network and alliance with the best in class global and national ISVs, Hewlett-Packard has been providing IT innovation and reliability to SMB organisations across India. HP offers competitively priced products built with proven innovative technologies that provide SMBs the best value for money through its SMB Solution Partners.
Speaking on the occasion, Subhodeep Bhattacharya, National Manager - SMB Marketing, HP India, said, “SMBs have long been a key focus area for HP India and continue to be a strong growth area. The growing competitiveness in the global and local markets demand IT driven environment, and HP India is best geared in empowering SMB segment with its technological expertise and business solution alliances.”