The Chennai PR Club and Prime Point Foundation have launched a monthly online magazine catering to the public relations domain, Called ‘PResense’, the e-zine, which claims to be the first such product in the field of PR, aims to bring corporates up-to-date on developments in the PR domain as well as address members through information, views and news.
Launching the e-zine electronically from Delhi on Monday, Prof Y S Rajan, Principal Advisor to the CII, said, “While a generalised message is good to reach all, it is also necessary to customise it in the contextual framework of an institution, or corporate or individual. It has to be a continuous process of communication. This is where communication and PR personnel have a new challenging role.”
”Often, the corporate sector works out strategic plan, business plan and nowadays even technology plan. But there is no effort towards a communication plan as an integrated task,” he added.
This e-zine is currently available free of cost and care has been taken to ensure that the file size is small enough to be easily downloadable.
K Srinivasan, Chairman, Prime Point Foundation, said, “We want to make use of the technology that is available with us today to bring in communication professionals, corporate leaders and opinion makers of the society globally on a common forum to create a synergy between them.”
A motley group of PR and corporate communication professionals, academicians and students form the editorial team. PResense would carry exclusive interviews and a guest column from successful CEOs, and other relevant information for corporates to build their communication strategies, said a press release.
The first issue of the e-zine carries an interview with Y S Rajan, and a CEO column by Suresh Kamath, CMD, Laser Soft Infosystems Ltd. The e-zine also features events, awards and book reviews relating to communication.