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IMImobile unveils first fully integrated mobile ad platform

IMImobile unveils first fully integrated mobile ad platform

Author | exchange4media Mumbai Bureau | Thursday, Jan 24,2008 7:12 AM

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IMImobile unveils first fully integrated mobile ad platform

IMImobile, a global provider of value-added services to mobile telecom operators and content owners, has commenced pre-launch trials of its ‘Ad-Ring’ mobile advertisement platform, the industry’s first fully integrated mobile advertising platform.

The platform provides an environment in which multi-format ad campaigns can be created and delivered to consumers via a full range of mediums covering SMS, MMS, voice, WAP portal, caller ring back, and video streaming. Furthermore, Ad-Ring is delivered as a module within IMImobile’s ‘DaVinci’ service delivery platform (SDP), and is provided as a fully-managed service. DaVinci had enabled 4 billion user interactions worldwide in 2007 alone.

Vishwanath Alluri, CEO, IMImobile said, “Our advertising partners have increasingly complex needs that demand a highly flexible and intelligent platform. Ad-Ring is an open platform that not only meets those needs, but also provides a user friendly and sophisticated interface that will allow our customers to initiate and manage consumer campaigns quickly and easily, taking full advantage of the highly targeted nature of mobile advertising.”

The development of Ad-Ring, which is expected to launch commercially in the first quarter of 2008, is an evolutionary development of IMImobile’s proven DaVinci managed service delivery platform, which provides the tools to cost effectively deliver a range of services ‘off the shelf’, a development architecture to develop and deliver new services, and an environment in which operators and partners access detailed market and infrastructure intelligence. The ‘open’ architecture enables easy integration with VAS platforms, including WAP, SMS, MMS, caller ring back tone, voice and video.

DaVinci incorporates a comprehensive management information system that enables IMImobile’s customers to properly understand subscriber usage and behaviour to determine individual requirements and target services accordingly. The management information system is fully integrated with Ad-Ring to provide detailed subscriber segmentation and targeting data, together with campaign measurement and analysis.

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