IMImobile, a Hyderabad-based global provider of value added services (VAS) for mobile operators and content providers, has become the first and only Indian company to be nominated under the category of ‘Best Entertainment or Information Service category’ by UK-based Visongain’s Mobile Search Awards 2008 (MSA) for its UnISpace platform. The award ceremony will take place on September 16 in London.
UnISpace, IMImobile’s pioneering user generated content (UGC) platform is a finalist in the ‘Best Entertainment or Information Service’ category.
Reacting to the development, Vishwanath Alluri, CEO, Chairman and Founder, IMImobile, said, “We are pleased that our efforts have been recognised by Visiongain’ Mobile Search Awards. I strongly feel that we have a great chance of winning in the category.”
Speaking on the services that are available on the UniSpace, Alluri said, “This platform works only on 3G mobiles and was launched in April 2007 in Malaysia through our partners Maxus (a mobile operator). The entire system is functioned through India, but is deployed at present only in Malaysia. This platform taps into the vast appetite for UGC, where the users are able to easily share their audio, video (including 3G video calls), pictures or text to earn rewards when other subscribers download that content. This enables the subscribers to social network ‘on the go’.”
Other categories in the Visiongain Mobile Search Awards include search engine optimisation, best advertising or marketing service, award for best technology innovation: software, most innovative business model, best location based search award, overall mobile search company of the year, award for best multimodal search service, award for best content discovery experience on device (ODP) and award for best operator portal mobile search experience.
Visiongain is an independent business information provider for the telecoms, pharmaceutical and defence industries.