IGS 2007: Indian gaming under the scanner

IGS 2007: Indian gaming under the scanner

Author | exchange4media Mumbai Bureau | Tuesday, Nov 20,2007 6:11 AM

IGS 2007: Indian gaming under the scanner

India Gaming Summit (IGS) 2007, to be held on November 28 this year, will provide a common platform for the Indian gaming industry to discuss the various developments and issues in this relatively new industry. According to a report published by IMRB International on behalf of the Internet and Mobile Association of India (IAMAI), the Indian gaming market is already worth Rs 210 million. In an international study, online gaming is predicted to be worth $7 billion by 2008, and the APAC region is expected to contribute 50 per cent to global online gaming revenues.

The Summit will discuss industry issues over the three scheduled panel discussions. The summit opener, ‘Welcome to the World of Gaming (The Western and the Eastern markets) – A Gaming – A Marketers Perspective’, will introduce the audience to the world of gaming, detailing past, present and future trends in the medium. This session would provides a unique opportunity to see the different paradigms for the two biggest gaming markets in the world – China and the US – and the impact on the Indian context.

Another session titled ‘Gaming – A Marketers Perspective’ intends to deconstruct the DNA of a typical gamer by understanding the demographics, psychographics, consumer size, spread, media consumption, etc. The session would also try to understand the media structure, media potential and consumption habits, among others.

Observing at the potential of advertising in the medium, the discussion would delve into the potential gaming has for brands in India. The session would also cover possibilities of association and the manner in which the medium could be best leveraged. A session, ‘Tech Sphere’, on exploring the gaming scenario in India, current situation and future trends, introduction to the main players, their plans, investments, etc., has also been scheduled.

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