Ignitee to handle digital marketing for UniverCell

Ignitee to handle digital marketing for UniverCell

Author | exchange4media News Service | Monday, May 30,2011 8:21 AM

Ignitee to handle digital marketing for UniverCell

Close on the heels of bagging the Frankfinn and Samsonite businesses, Ignitee Digital Solutions has been signed on by UniverCell, South India’s largest multi-brand mobile handset retail chain, for their digital marketing with a focus on search engine solutions.

Commenting on the development, Ramesh Barath, VP, Marketing, Univercell, said, “We are proud of our association with Ignitee Digital Solutions. We look forward to a successful partnership and I am sure that our association with Ignitee will influence our business to attain greater heights in future.”

Shankar B, COO, Ignitee Digital Solutions, added here, “We at Ignitee understand the unique nature of our clients and work accordingly. It is indeed our pleasure to be associated with Univercell and we will do full justice to this partnership.”

UniverCell has grown by focusing on what the company calls the ‘Touch and Feel’ concept, and built up by refining the overall retail experience by introducing doorstep delivery and live demos of handsets. Today though, the company is looking to increase its visibility on the Internet to reach out to a broader range of people.

Also read:

Frankfinn ups digital spend by 50 pc; picks Ignitee Digital

Ignitee Digital bags Samsonite’s digital biz

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