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Ignitee Sports bags Maxx Mobile-IPL4 account

22-March-2011
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Ignitee Sports bags Maxx Mobile-IPL4 account

Ignitee Sports, the sports marketing arm of Ignitee Digital Solutions, has signed on with Maxx Mobile to handle the mobile company’s sports management for IPL 4. Maxx Mobile has entered into an annual contract with the agency to handle the on-ground implementation and execution of the ‘Maxx Mobile Strategic Time-Out and Play Off Sponsorship’ for the fourth edition of the Indian Premier League.

Sajal Roy, Business Head, Maxx Mobile, said that he held the Ignitee Sports team in high regard and placed his trust on them. “We have immense faith in Ignitee Sports and we are sure they will deliver their best for Maxx,” he said.

“We were looking for an agency which has the required expertise to handle a large-scale sports event like the IPL, and Ignitee Sports were found to do full justice to the event,” Roy added.

Anand Yalvigi, President, Ignitee Sports, said, “The idea was to promote the business of sports management with innovative ideas. I am sure that our association with Maxx Mobile will go a long way in proving that indeed the sports marketing business in India can attain such heights of excellence.”

Sankar B, COO, Ignitee Digital Solutions said, “We are extremely delighted to be associated with the Maxx Mobile team. I am sure that with the ongoing cricket frenzy, our innovative sports management ideas will be implemented to maximise Maxx Mobile’s success.”

 

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