Digital marketing company Ignitee Digital Solutions Pvt Ltd is targeting a growth of more than 80 per cent in 2010. The company had set up the same growth target in 2009 and ended up achieving a growth of around 84 per cent. This apart, the digital marketing company also claims to have seen an increase of 120 per cent in fresh recruitment, as compared to the single digit exits over a year.
Some of the interesting initiatives taken by the company in 2009 include the Ignitee Digital Solutions internship programme - ‘Ignition’ - which was launched in mid-2009; and launch of a global digital media handbook titled ‘Honey I Shrunk the World’, in association with Om Books International. Ignitee will soon take this handbook online, wherein consumers can subscribe to the book online.
In conversation with exchange4media, V Ramani, Vice Chairman and Managing Director, Ignitee Digital Solutions, said, “We are targeting over 80 per cent growth this year as compared to last year (2009), wherein we grew 84 per cent. The digital media industry, which is now doing better, should grow in mid-50s in 2010. The digital medium most certainly is on the recovery track. Quite a lot of agencies have done well. This is one medium where you don’t have to rely on just sample-based research, but one can get feedback from even the live activities online, whereas in an offline space, one has no option but to go by sample-based research.”
On whether retaining talent was a challenge, Ramani stressed, “We have always had a culture which has not been very formal, but has been a very open floor culture. We have a very active HR, wherein 75 per cent of the mandate is motivation alone. Till about three months ago, there was a lull in recruitment, certainly in the last few months there was much more to choose from in terms of talent, but fortunately for us, this period has not hurt us in any manner. We did have exits, but it was in single digit percentages over a year. However, as compared to the single digit exits, we have seen upward of 115-120 per cent of inclusion of new faces.”