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Ignitee Digital Solutions ventures into sports biz with ‘Ignitee Sports’

Ignitee Digital Solutions ventures into sports biz with ‘Ignitee Sports’

Author | Preeti Hoon | Saturday, Sep 25,2010 7:56 AM

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Ignitee Digital Solutions ventures into sports biz with ‘Ignitee Sports’

Ignitee Digital Solutions, a 360 degree digital agency, has launched ‘Ignitee Sports’, a digital division that will focus on sports related business and projects and has appointed Joy Bhattacharjya as Chief Creative Officer for the newly established entity.

The sports division kicks off its operations with the Dubai Super Sixes as its first international corporate cricket format. Speaking on the occasion, Atul Hegde, CEO, Ignitee Digital Solutions, said, “Ignitee Sports will focus on niche premium sports properties with both offline and online manifestations. Dubai Super Sixes, our first international corporate cricket format, is slated to launch in three more countries spanning the Far East to the Middle East. The global online version of the game launches in early 2011.”

Ignitee Sports has created and designed the website for Dubai Super Sixes (www.dubaisupersixes.com) and is also managing the social presence for the event, which is scheduled for October 1-15.

The cricketing event is going to be staged at Dubai Sports City. This corporate cricket tournament will feature 48 teams. The event will be held under the auspices of the Dubai Cricket Council and will also feature some of the biggest names in international cricket from India, Pakistan, Sri Lanka and South Africa, playing alongside 48 corporate cricket teams from the region. Former Pakistan captain and all rounder Wasim Akram has been roped in as brand ambassador for the inaugural Dubai Super Sixes 2010 tournament.

Ignitee Digital Solutions, a 360 degree digital solutions company, offers digital marketing services, including media planning and buying, and creative and technology solutions.

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